Wilderness Safaris - Brand Collateral Redesign

Maintaining a consistent brand image is essential for its overall success. Here at Felix, you could say that we’re a little obsessed with bringing this delicate balance of authenticity and reinvention to life! We had already reimagined what communication could look like for Wilderness Safaris but this did not extend to the rest of their design language – so we had to fix that. Featured here is a selection of new designs that we envisioned for the next phase of this incredible brand’s journey. These included interactive PDFs for all destinations, maps depicting flight routes and infographics to explain some of the incredible work that they do in Africa.