Hemingway Collection: Web Design & Brand Development

Our transformative and magical work is not only that of picture and video storytelling, but also exemplary web design and transformative digital and branding experiences that leave a lasting impression.

One of our latest passion projects was for Hemingway House, a property that embraced a complete rebrand, evolving into the Hemingway Collection. who embraced a complete web revival. Our team worked tirelessly to transform the exceptional property's digital experience into one that mirrors its unique charm and elegance. Our mission was clear: create a website that captures the timeless beauty of this iconic Hermanus getaway while offering a seamless, user-friendly experience for both leisure and corporate guests.

But the transformation didn’t stop there! Hemingway Collection had no existing branding before we stepped in—nothing to capture its essence or convey its luxurious, welcoming vibe. So, our team enthusiastically built an entirely new visual identity for them. Our designers carefully crafted a bespoke logo, designed custom typography, and selected a color palette that reflects the timeless yet modern character of the property. Every touchpoint, from the website and marketing materials to digital assets and signage, was meticulously designed to align with the new Hemingway Collection brand. We didn’t just create a logo—we crafted a story, a cohesive brand that speaks to the elegance, comfort, and unique experience of staying at this one-of-a-kind location.

From the ground up, we also reimagined the Hemingway Collection website, combining a refined aesthetic with intuitive functionality. The new design tells a story of comfort, luxury, and personalized service, showcasing the property’s inviting character and premium accommodations. Our team of designers, developers, and content experts worked together to craft a visual identity that reflects the property’s charm, blending modern touches with classic sophistication.

Every page was thoughtfully designed to guide visitors effortlessly through their journey, whether they’re booking a relaxing weekend retreat or seeking a tranquil setting for a corporate getaway. We focused on every detail—from the layout and imagery to the copy—to ensure that the Hemingway Collection is not only beautifully presented but also perfectly aligned with the expectations of today’s discerning travelers.

The result? A refined, easy-to-navigate website that embodies the essence of Hemingway Collection, elevating its presence in the digital space while offering guests an exceptional online experience.

Nastasha Vermaak